MKTG Research process

The data previously collected for any purpose, besides the one at hand, is called: 

• Big data
• Secondary data
• Social media data

The process of planning, collecting, and analyzing data relevant to a marketing decision is called marketing research. 

• True
• False

The most popular technique for gathering information, in which a researcher interacts with people to obtain opinions, attitudes or understand buying behaviors is called: 

• Questionnaire design
• Ethnography
• Survey 

Mail surveys have great benefits such as low costs and low effects of interviewers; however, they usually produce low respond rates. 

• True
• False

A sample arranged in such a way that every element of the population has an equal chance of being selected as part of the sample. is called: 

• Cluster sample
• Simple random sample
• Convenience sample 

The objective of a descriptive research is to gather preliminary information that will help define the problem and suggest hypotheses. 

• True
• False

These are all steps involved in conducting a marketing research project, EXCEPT:

• Define the research objectives. 
• Sampling. 
• Collecting and analyzing the data.
• None of the answers

A researcher goes to a supermarket and watches which are the sections customers visit first. He records the behavior observed. This research technique is called: 

• Quantitative research
• Observational research
• Experimental research

Online marketing research is fast and low cost for obtaining quantitative data, mainly. 

• True
• False

These is one of the three different types of questions that can be used in a questionnaire. 

• Quantitative questions
• Closed-ended questions
• Qualitative questions
• All of the answers