CH 5 Feasibility & Business Planning

A ________________ is a clear and concise description of an opportunity.

• business model
• feasibility analysis
• business concept
• business plan

The process used to test a business concept is called a________________.

• feasibility analysis
• consumer trend
• focus group
• value chain

A/An _________is a group of businesses with a common interest.

• association
• trade union
• industry
• manufacturer

Those most likely to buy a business's products and services are________.

• manufacturers
• trade organizations
• other businesses
• target customers

To develop a new business first you need to create a/an________________.

• plan
• prototype
• account 
• layout

A___________describes how you intend to make money with your business concept.

• brainstorm
• trend
• business model
• prototype

The________is the distribution channel through which your product or service flows from the producer to the customer.

• highway system
• value chain
• distribution channel
• direct channel

When you have a feasible business concept, the next step is to develop a/an__________________.

• business plan
• financial analysis
• feasibility analysis
• industry

A_________expresses the specific aspirations of a company.

• blueprint
• vision statement
• flow chart
• mission statement

A______________is the means by which you deliver a product or service to the customer.

• direct channel
• distribution channel
• delivery method
• layout