Market Segmentation

Customer Analysis(surveys) are a great source to study a customers buying habits.

• TRUE
• FALSE

A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

• Demographic
• Social-Cultural(Psychographics)
• Geographic
• Behavioral

SWOT stands for....

• Social Awareness Talents
• Social Weakness of Threats
• Strengths, Weakness, Opportunities, Threats
• None of the abobe

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Geographic
• Demographic
• Psychographic
• Telepathic

___________is based on the way a customer use the product.

• Mass Marketing
• Behavioral
• Target Market
• Demographic

__________are used to identify customers with similar wants and needs.

• Geographic Data
• Customer Survey
• Behavioral Research
• Market Segmentations Methods

A customers interest in playing basketball can help a marketer determine his/her ______.

• Psychographic criteria
• Geographic criteria
• Demographic criteria
• Behavioral criteria

Segmentation Variable is called..

• Customer Characteristics
• Market Components
• Mass Marketing
• None of the above

Chad has an interest partying every weekend this can help a marketer determine his ______.

• Psychographic criteria
• Geographic criteria
• Demographic criteria
• Behavioral criteria

Knowing a customers family size can not help determine the demographics of the target market.

• TRUE
• FALSE