Market Research

What is the first task in the market research process?

• conclusion
• present data in charts
• survey target market
• aim of the research

What do you need to focus on in your MResearch to get an M/Ex?

• the aim of your MR
• the validity of the MR process
• the data in your survey
• the product you're making

Which sampling method involves a selection of every third person?

• random
• stratafied
• systematic
• stack

Which question is not an example of an open question?

• Do you prefer this product
• Rate this product
• How did this happen
• Please describe.

Which sampling method involves a particular demographic of person?

• random
• systematic
• stratefied
• stack

Which one is not an example of questioning methods?

• closed
• range
• multi-choice
• focus group

What do you need to decide before you hand your target customer your survey?

• decide on the sampling method
• decide if you like them
• decide if they will answer it truthfully
• decide on how many to survey

Making your data valid means .....

• having enough respondents answer your survey
• ensuring your charts make sense
• having a range of survey questions
• ensuring that the MResearch process is valid

What does the O stand for in SWOT?

• organisation
• opportunity
• oliopolgy
• othaemotoma

How will you know you have met your AIM?

• your charts will show the aim
• your aim is your aim
• your questions will be designed to find out your aim
• your findings will confirm your aim