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Fashion Merchandise Unit 3

Authored by Jana Minor-Oliver

Professional Development

9th - 12th Grade

Used 21+ times

Fashion Merchandise Unit 3
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Predicting fashion trends is:

forecasting.
merchandising
producing
retailing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The buyer at J. Crew clothing retailer is planning orders for next summerbased on products sold last year during the same time period. Which typeof data source does this represent?

Color services
Comparison shopping
Marketing research
Sales records

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A fashion forecasting company provides which service?

Trains sales associates
Provides merchandise
Creates advertisements
Predicts upcoming trends

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In predicting fashion trends, Janae reviews fashion publications, catalogs,and websites. This type of marketing research is:

forecasting
consumer research.
fashion shopping.
sales research

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is the action of studying market conditions, consumer lifestyles,current events, and the mood of the public to provide reports for apparelmarkets?

Customer profiling
Forecasting
Market segmentation
Test marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A new trend in men’s casual pants is a wrinkle resistant fabric. Whichtype of trend is this?

Textile
Color
Design
Print

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Alex’s Boutique uses information gathered from a customer survey todetermine how they can improve their customer service. Which type ofdata source does this represent?

Color services
Comparison shopping
Marketing research
Sales records

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