Marketing Chapter 2

A time frame will help determine if a marketing plan objective has been reached.

• true
• false

A company that makes natural dog biscuits began selling them local pet stores.

• a price marketing strategy
• a place marketing strategy
• a promotion marketing strategy
• a product marketing strategy

A company's review of its staff & production capabilities are factors of a

• SWOT analysis
• External analysis
• PEST
  
• the three C's

Political, economical, socio-cultural and technology are the 4 areas that make up a

• SWOT analysis
• SCAM
• PEST analysis
• a target market

The four basic marketing decisions are price, place, ____________________, and promotion. 

• promotion
• production
• peace
• product

Characteristics such as age, gender, ethnic background & income are examples of _______________.

• PEST
• disposable income
• demographics 
• geographics

Putting a marketing plan into action and managing it is called?

• mission statement
• implementation
• executive summary
• analysis 

A brief overview of entire marketing plan is called ______________.

• mission statement
• goals & objectives
• the executive summary
• element 4

By 2025, 1 in 5 Americans will be an immigrant. The fastest-growing population is the Hispanic population.

• true

• false

Discretionary income might be used to pay for which items:

• fruits & veggies
• mortgage or rent

• socks 
• a book