Marketing Chapter 2

Marketing Chapter 2

9th - 12th Grade

23 Qs

quiz-placeholder

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Marketing Chapter 2

Marketing Chapter 2

Assessment

Quiz

Other

9th - 12th Grade

Medium

Created by

Katie Alexander

Used 87+ times

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23 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A time frame will help determine if a marketing plan objective has been reached.

true
false

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company that makes natural dog biscuits began selling them local pet stores.

a price marketing strategy
a place marketing strategy
a promotion marketing strategy
a product marketing strategy

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company's review of its staff & production capabilities are factors of a

SWOT analysis
External analysis
PEST
the three C's

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Political, economical, socio-cultural and technology are the 4 areas that make up a

SWOT analysis
SCAM
PEST analysis
a target market

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The four basic marketing decisions are price, place, ____________________, and promotion. 

promotion
production
peace
product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Characteristics such as age, gender, ethnic background & income are examples of _______________.

PEST
disposable income
demographics 
geographics

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Putting a marketing plan into action and managing it is called?

mission statement
implementation
executive summary
analysis 

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