SEMI Midterm exam SG

Which is a characteristic of the sports or event industry?

• Manages a worldwide media network
• Provides products that are different for each consumer

The core benefits to customers who purchase sports products includeentertainment, health, and which other component?

• Achievement
• Promotion

A unique characteristic of the sports industry is that it seeks to attractmarkets that will perform which action?

• Demand mostly tangible products
• Include spectators and participants

When a professional football expansion team is established in a community, which economic impact might happen?

• Increased job creation and more consumer spending
• Business closures, job layoffs, and high inflation rates

The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?

• Fiscal
• Direct

Surrounding communities benefit from professional sports teams by which action occurring?

• Endorsing local political candidates
• Attracting tourist dollars

Which persons help create the excitement and enthusiasm that make the games what they are?

• Spectators
• Team owners

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of  marketing?

• Event
• Direct

Which is an example of promoting a sports event?

• Holding a race for a charitable organization
• Distributing information about a NASCAR race

One characteristic of event marketing involves promoting and selling which product or service?

• Tangible product
• Unique experience