Entrepreneurship 3.01-3.02

For a customer to be part of a market, what is required?

• an unfulfilled desire
• financial ability or resources
• the willingness to satisfy that desire
• all of the items listed

A _________________ is the particular group of customers the business seeks to attract. 

• mass marketing
• segment marketiing
• target marketing 
• market segmentation

A customer can belong to more than one target market.

• True
• False

_________________ is designing products and directing marketing activities to appeal to the whole market.  

• target marketing
• mass marketing
• segment marketing
• none of these choices

Is cost effective

• mass marketing
• segment marketing

Lines up with the marketing concept

• mass marketing
• segment marketing

Addresses the largest audience available 

• Mass Marketing
• Segment Marketing

Encourages effective communication

• Mass Marketing
• Segment Marketing

Is more precise

• Mass Marketing
• Segment Marketing

Provides the most possibilities for success

• Mass Marketing
• Segment Marketing