Entrepreneurship 3.01-3.02
Other
10th - 12th Grade
Used 23+ times
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21 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
For a customer to be part of a market, what is required?
an unfulfilled desire
financial ability or resources
the willingness to satisfy that desire
all of the items listed
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A _________________ is the particular group of customers the business seeks to attract.
mass marketing
segment marketiing
target marketing
market segmentation
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A customer can belong to more than one target market.
True
False
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
_________________ is designing products and directing marketing activities to appeal to the whole market.
target marketing
mass marketing
segment marketing
none of these choices
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Is cost effective
mass marketing
segment marketing
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Lines up with the marketing concept
mass marketing
segment marketing
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Addresses the largest audience available
Mass Marketing
Segment Marketing
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