Marketing Semester Test Review Units 1, 2, & 3

A co-curricular student organization for those interested in careers in marketing, management, hospitality, finance, and entrepreneurship.

• FFA
• FBLA
• DECA
• FCCLA

Activities that occur outside traditional class time, but are directly related to classroom instruction.

• Extra-Curricular
• Not-Curricular
• Co-Curricular

The ability to work well with others:

• Teamwork
• Leadership

The process of getting others to help achieve the goals of the organization.

• Teamwork
• Leadership

The creation and maintenance of satisfying exchange relationships.

• Selling
• Advertising
• Marketing
• Purchasing

Product, price, place, promotion are known as the: 

• Economic Elements
• Marketing Mix
• Social Elements
• Industrial Mix

A total focus on identifying and satisfying customers’ needs and wants while making a profit.

• Marketing Mix
• Viral Marketing 
• Marketing Concept
• Economic Concept

The group of potential customers who share similar needs and wants and are capable of buying the product (can also refers to location of customers).

• Distribution
• Promotion
• Market
• Consumers

Occurs when people pass along a marketing message, called word-of-mouth or "buzz."

• Industrial Marketing
• Viral Marketing
• Consumer Marketing
• Green Marketing

These are moral principles/values based on honesty and fairness that guide behavior.

• Green Marketing
• Social Media Marketing
• Ethics
• Social Responsbility