Marketing Semester Test Review Unit 8

The process in which a person shares a common meaning with another person.

• Communication
• Marketing
• Feedback
• Encoding

The return of information that allows the sender of a message to confirm that the receiver has correctly decoded the message.

• Feedback
• Setting
• Encoding
• Decoding

The location in which communication takes place.

• Channel
• Setting
• Encoding
• Decoding

Creating the message or symbols to be communicated.

• Feedback
• Setting
• Encoding
• Decoding

Interpreting the message or symbols and converting them into concepts and ideas.

• Feedback
• Setting
• Encoding
• Decoding

The medium by which the message travels – (TV, radio, salesperson, internet).

• Channel
• Setting
• Encoding
• Decoding

Any information in the transmission that can cause interference that can result in the message being interpreted incorrectly by the receiver.

• Noise
• Distraction
• Distortion

This is anything that interferes with the sender’s creating and delivering a message and the receiver’s getting and interpreting a message. 

• Distraction
• Noise
• Distortion

This refers to how people consciously or unconsciously change messages.

• Noise
• Distortion
• Distraction

The source of the message being sent.

• Receiver
• Sender