Marketing Semester Test Review Unit 9

Any communication designed to inform, persuade, or remind potential customers about a company’s products or services or improve its public image.

• Promotion
• Advertising
• Public Relations
• Sales Promotion

Any paid form of non-personal presentation and promotion of ideas by identified sponsors.

• Promotion
• Advertising
• Public Relations
• Sales Promotion

Reaching consumers with positive publicity - can be used to change the public image of the business - it is usually free, not paid for.

• Promotion
• Advertising
• Public Relations
• Sales Promotion

Used to stimulate consumer purchasing, offering customers a direct incentive to buy - coupons.

• Promotion
• Advertising
• Public Relations
• Sales Promotion

These are the agencies, means, or instruments used to convey promotional messages to the public.

• Media
• TV
• Radio
• Internet

Magazine ads and a catalogs would be included in which type of advertising media?

• Print
• Broadcast
• Internet

A television commercial shown during the Superbowl would be included in which advertising media?

• Print
• Broadcast
• Internet

This type of advertising media has the highest production costs.

• Radio
• Television
• Billboard
• Newspaper

The element of a print ad that is a phrase or sentence and attracts the reader's attention.

• Headline
• Illustration
• Copy
• Signature

The element of a print ad that is the selling message of the written advertisement. Sometimes called the talking part of the ad.

• Headline
• Illustration
• Copy
• Signature