4.5 Product

'Product' refers to physical (i.e.tangible) goods, because services are intangible 

• TRUE
• FALSE

What would not be present in the ‘launch’ stage of the product life cycle?

• Low initial sales
• Negative cash flow
• Market research
• Promotional activities

In which stage of the product cycle does it have the lowest investment

• introduction
• Maturity
• Growth
• Decline

Which of the following is not a stage in the product life cycle?

• Extension
• Maturity
• Growth
• Decline

In the product life cycle this activity wouldn't be found in its research and development stage

• Competitor analysis
• Market research
• Publicity
• Test marketing

In which stage of the product life cycle is cash flow highest?

• Introduction
• Growth
• Maturity
• Decline

Marketing plans that extend the maturity stage of a product before a brand new one is developed

• New product design and development
• Late adoption 
• Extension strategies
• Discounting

Strategies to make a product appear dissimilar to others. (eg. quality, branding and packaging)

• Diversification
• Differentiation
• Unique selling point
• Market segmentation

A Boston matrix analyses a firm’s product portfolio in terms of market share and market growth

• TRUE
• FALSE

 In a high growth market, those products that have a high market share are

• Stars
• Questions marks
• Dogs
• Cash cows