E-Commerce Final Exam Study

Online search marketing and advertising revenue is:

• declining
• increasing
• remaining flat

The search engine responsible for most searches is:

• Google
• Yahoo
• MSN

Which of these is NOT a Top Four Search Engine?

• Microsoft
• AOL
• Yahoo

Types of search matches include:

• phrase
• wide
• sequential

Types of search matches that reaches the wildest audience are called:

• exact
• broad
• phrase

____________is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

• Brand
• Namesake
• Logo

_____________ buying and selling goods and services online.

• Ecommerce
• Ebuying
• Emarketing

Which of the following is a true statement about the origins of the Internet?

• The Internet was initially conceptualized in a term paper by a computer science student at Stanford.
• The Internet was initially developed by a number of technology companies that wanted to expand the market for their products.
• The Internet was initially developed by DARPA to fund research in communications technology for government defense purposes.

____________ is the creation and deployment of videos that help create brand awareness and favorability.

• Video Marketing
• Viral Marketing
• Media Marketing

________________ is the process of developing customer relationships through offers and communications contained in email messages.

• Email Marketing
• Virtual Marketing
• Message Marketing