SEM: Chapter 8 Review

For a product or service to be successful, customers must be able to obtain the product or service when and where they want it. 

• True
• False

Government policies abroad rarely affect the distribution of entertainment products to other countries. 

• True 
• False

Walt Disney

• took advantage of worldwide markets as early as the 1930s
• experienced its greatest amount of international growth during WWII
• did not hire anyone outside of Disney to run the Disney distribution operations in Europe
• did not become a well-known brand outside of the United States

Radio

• is an audio media form of communication
• has a unique place in the minds and hearts of sports fans and music lovers
• requires inexpensive equipment and is readily available 
• all of these are correct

Health, leisure time, and money are all driving forces in the recreation industry.

• True
• False

Amateur athletes are paid for their performance. 

• True
• False

Movies are in peak demand

• in the spring
• in the winter
• in the summer
• in the fall

Television became a major distribution channel for sports and entertainment by 

• 1920
• 1930
• 1940
• 1950

U.S. football is well suited for being broadcast on television because 

• it has continuous activity
• each football play lasts for a long period of time
• each football play lasts for a short period of time
• there are so many time outs during the game

Well produced Broadway-style plays and circus acts draw small audiences today.  

• True
• False