7.01 Marketing's Role in Business

Marketing links producers to

• Distributors
• Retailers
• Marketers
• Customers

Marketing is described as creating

• Exchanges
• Needs
• Advertisements
• Gaps

Which of the following is a marketing activity?

• Balancing customer needs with wants
• Leading a project team
• Communicating with customers
• Lowering operational expenses

What provides the basis for all marketing goals and actions?

• Pricing
• Planning
• Budgeting
• Retailing

Which of the following influences the process of determining price:

• Customers’ perception of value
• Publicity
• Purchase location
• Sales promotion

Which of the following is a method used to communicate with customers:

• Personal selling
• Manufacturing
• Customer orientation
• Marketing concept

Which of the following is an example of communicating with customers:

• Sponsoring a charity event
• Creating a new product
• Choosing a store to distribute products
• Developing a marketing plan

The purpose of communicating with customers is to

• Gather participants for a survey
• Befriend customers
• Determine prices
• Attract customers’ interest

In an overall sense, where does marketing occur?

• Wherever advertisements are
• Wherever stores are
• Wherever businesses are
• Wherever customers are

Of the following, which is a durable good:

• Coffee mug
• Insect repellent
• Hamburger
• Lip balm