Edexcel Unit 1 Business Studies

Which type of data deals with opinions?

• Primary
• Secondary
• Quantative
• Qualative

Which type of data can be analysed with figures?

• Primary
• Secondary
• Quantative
• Qualative

Data gathered "in the field" is...

• Primary
• Secondary
• Quantative
• Qualative

Data gathered "at a desk" is...

• Primary
• Secondary
• Quantative
• Qualative

Research is used to find out...

• ...customer needs.
• ...prices.
• ...features.
• ...cost.

Which is an example of a market segment?

• Gaming Laptops
• Shampoo
• School Leavers
• Yeezy Trainers

Where is the gap in the market?

• Filling Luxury
• Filling Everyday
• Light Everyday
• Light Luxury

A USP is forever.

• True
• False

"A trademark that customers recognise and form an opinion about the products without using them".

• Brand
• Name
• Logo
• Copyright

"Product Range" is...

• ...the quantity of goods or services.
• ...the variety of products or services.