Ethos, Pathos, Logos 2

a way of appealing to an audience by showing one’s credibility and ethical character

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4 out of 5 dentists recommend Crest toothpaste above any other brand.

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With my two decades of experience as a dance teacher, you can believe I know what I’m talking about.

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Trust me, I’ve been a forensic investigator for ten years and my judgment has never been wrong.

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He couldn’t have been there last night; he logged in to work at 10 pm.

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He’s a dangerous man and if you let him walk free your child could be next.

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He’s a dangerous man and if you let him walk free your child could be next.

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an appeal to the emotions of an audience

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If you don’t quit smoking today, everyone you know and love will die because of your habit.

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Research has linked smoking with a higher prevalence of certain types of cancer, including lung cancer and leukemia.

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