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Market Research for Entrepreneurs

Authored by Chris Dorman

Other, Specialty

10th - 12th Grade

CCSS covered

Used 1K+ times

Market Research for Entrepreneurs
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20 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How can an entrepreneur learn about and understand the industry related to their idea for a new business?

Take a class or course related to the industry.
Read books and journals about the industry.
Interview people who currently work in the industry.
All of these are correct. 

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The entrepreneur should profile the potential customers for the new business. This means that the entrepreneur should determine (to the degree possible) the typical customer’s:

age & gender

income level

education level

all of these are correct

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The trading area should be carefully analyzed and evaluated.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a cultural trend that might influence an entrepreneur?

Athletic wear is worn to many places. 
The unemployment rate is increasing.     

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an economic trend that might influence an entrepreneur?

Athletic wear is worn to many places. 
Unemployment is decreasing.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first step of the Marketing Research Process is

Gathering primary data.     
Defining the problem.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is information that is useful and has already been collected for another purpose.

Primary Data
Secondary Data

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