A business with a range of products has a....
PRODUCT PORTFOLIO
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PRODUCT PORTFOLIO
Quiz
•
Computers, Other
•
11th - 12th Grade
•
Medium
Mr Massett
Used 18+ times
FREE Resource
23 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
File of Products
Folder of Products
A Inventory of products
a Portfolio of Products
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A portfolio of products can be analysed using the....
The revenue of each product
Boston Group Consulting Matrix
Using a Marketing Mix
Boston Star Diagram
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Market share means...
does the product being sold have a low or high market share
are the numbers of potential customers in the market growing or not
how many competitors a market is shared by
A share of stares to shareholders
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Market growth means....
are the number of potential products growing
are the number of products shrinking
does the product being sold have a low or high market share
are the numbers of potential customers in the market growing or not
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Stars are low growth products?
True
False
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Stars are high growth products?
True
False
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Star will become problem child?
True
False
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