Marketing Unit 1

Which of the following best describes a target market?

• Close competitors of a business

• The people who advertise a business's products

• Groups that do not buy a business's products

• The group of people a brand is aiming their marketing efforts at

Which of the following best describes market segmentation?

• Dividing a large market into a smaller groups based on similarities

• Selling goods for less than their production cost to maximize sales

• Maintaining long-term ties with customers to encourage repeat sales

• Selling products over the internet

Brandon lives in the hot Nevada desert where extreme weather conditions dictate what types of products he purchases. Which type of segmentation would marketers be conscious of when promoting their merchandise in the region where Brandon lives?

• Behaviorial
• Psychographic
• Demographic
• Geographic 

How/where a product will be distributed

• Price
• Place
• Promotion
• Product

The part of the marketing mix that decides what customers will pay

• Price

• Place

• Promotion

• Product

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

• Price
• Place
• Promotion
• Product

Tangible products that we use to satisfy our wants and needs

• Goods
• Services
• Marketing
• Tangible

Intangible items that have monetary value and satisfy needs and wants

• Goods
• Services
• Marketing
• Tangible

Statistics of a given population including:
age, gender, education, occupation, race, income level

• Behavioristic
• Psychographics
• Demographics
• Marketing

Classification of people according to their personality traits, interests, values, and other psychological criteria

• Behavioristic

• Psychographics

• Demographics

• Marketing