Market Segmentation

A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

• Demographic
• Social-Cultural(Psychographics)
• Geographic
• Behavioral

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Geographic
• Demographic
• Psychographic
• Telepathic

___________is based on the way a customer use the product.

• Mass Marketing
• Behavioral
• Target Market
• Demographic

__________are used to identify customers with similar wants and needs.

• Geographic Data
• Customer Survey
• Behavioral Research
• Market Segmentations Methods

A customers interest in playing basketball can help a marketer determine his/her ______.

• Psychographic criteria
• Geographic criteria
• Demographic criteria
• Behavioral criteria

Knowing a customers family size can not help determine the demographics of the target market.

• TRUE
• FALSE

Knowing the income of a potential customer can help you determine products' __________.

• Pricing
• Place
• Promotion
• Label

Africa-American, Asian, Hispanic, Caucasian are fall into the __________ category which helps determine how to market a product in a region.

• Gender
• Income
• Marital Status
• Ethnic Background

_____________involves using a single marketing strategy to reach all customers.

• A Market Plan
• Keeping up with the trends
• Mass Marketing
• None of the above

___________ is a method used to identify customers with similar wants and needs.

• Selling
• Planning
• Market Segmentation
• Sales pitch