SWOT and PESTEL

SWOT stands for:

• Sudden Weaknesses, Outstanding Threats 
•  Strengths Weakness Opportunity Threats
• Social Ways of Overcoming Threats 
• Strengths Weakness Outsiders Threats

SW looks at: 

• The Internal factors affecting a business
• The external factors affecting a business
•  The future of the business
• None of the above

If you wanted to look at factors out of control of the business which may affect it you would look at:  

• Strengths and Weaknesses
• Outsiders or Threats
• Strengths and Threats
• Opportunity and Threats

PESTEL stands for:

• Political, Environmental, Social, Trade & Legal
• Political, Economic, Social, Technological, Environmental & Legal
• People, Economy, Social, Technology, Law
• People, Money, Culture, Technology and Land

The countries unemployment rate is an external force impacting on which environment? 

• Political 
• Economic 
• Socio-Cultural 
• Technological 

SWOT and PESTEL are analytical tools that help identify the key external and internal factors that should be taken into account in order to achieve success in a project or initiative. 

• True
• False

A business has no control over internal factors.

• True
• False

Forces that exist outside the organisation are

• External foreces
• Internal forces
• SWOT
• None of the above 

Increased tax rates is are a

• Strength
• Weakness
• Opportunity 
• Threat 

The countries unemployment rate is an external force impacting on which environment? 

• Economic 
• Political 
• Social
• Environmental