Promoting and selling

The role of promotion is to inform and persuade consumers about their product / service

• False
• True 

Which one is not an aim of promotion

• attract new customers
• raise awareness of a product
• increase brand loyalty
• speak to people one-on-one

Which one of the promotional strategies focuses on a sales representative taking the time to speak to someone one-on-one and tailor a pitch

• sales promotion
• advertising 
• mass marketing
• personal selling 

Which one is a disadvantage of personal selling

• it's timely
• its effective
• the sales persons pitch can be tailored to them
• they get commission

__________ is a paid, non-personal message

• Personal Selling
• Advertising
• E-marketing
• Telemarketing

An advantage of advertising is that it provides businesses with the flexibility to reach a large or small audience

• True
• False

Mass marketing, direct marketing catalogues, telemarketing and e-marketing are all advertising examples

• False
• True

Which one of the following is not a mass marketing example

• television
• radio,
• newspapers
• personal selling

Woolworths rewards is an example of.

• Personal Selling
• Promotion
• Relationship marketing
• Advertising

Relationship marketing is the building of long-term relationships with individual customers.

• True
• False