Marketing Chapter 1

Marketing Chapter 1

9th - 12th Grade

20 Qs

quiz-placeholder

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Marketing Chapter 1

Marketing Chapter 1

Assessment

Quiz

Specialty

9th - 12th Grade

Practice Problem

Medium

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketers must first clearly define each target market before they can develop marketing strategies. 

true
false

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing is the process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.

false
true

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Goods are intangible items that have monetary value and satisfy your needs and wants. 

true
false

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Services are intangible items that have monetary value and satisfy your needs and wants.

true
false

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Seven Functions of Marketing

marketing concept, distribution, selling, promotion, financing, distribution, and marketing
marketing, goods, services, distribution, financing, pricing, and promotion
distribution, financing, marketing information management, pricing, product/service management, promotion, and selling

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing concept is the pricing decision that obtains, develops, and improves a product.  

true
false

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Utilities are the attributes of a product or service that make it capable of satisfying consumers' wants and needs.  

true
false

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