Sports Marketing I Objective 4.0 (Part 1)

Sports Marketing I Objective 4.0 (Part 1)

9th - 12th Grade

35 Qs

quiz-placeholder

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Sports Marketing I Objective 4.0 (Part 1)

Sports Marketing I Objective 4.0 (Part 1)

Assessment

Quiz

Other

9th - 12th Grade

Practice Problem

Medium

Created by

Lisa Houser

Used 167+ times

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35 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Rachel is selling program advertisements for a marching band competition that her high school is hosting.Which of the following sales prospects is most likely to purchase ad space in the program?

National piano manufacturer
Local music shop

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Camille is developing a rate card for advertising space in her school's yearbook. Which of the following layouts is the most expensive for advertisers to purchase?

1/16 page two-color
1/2 page four-color

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To sell advertising space in an event program, the first thing Kyle should do is

develop a list of local businesses to contact.
obtain printing supplies for the program.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A primary reason that sport/event marketers sell advertising space in their programs is to

increase fan loyalty.
generate revenue.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To increase revenue, professional baseball and football teams often sell advertising that appears

on the back of tickets.
in local magazines

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When selling advertising space in sport/event programs, it is important for marketers to give their customers the

advertisement specifications
research fees.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Author Randall McPeak's new thriller, Race to the End of Time, was recently released. McPeak's publisherarranged for him to do book signings and readings at several bookstores across the country. The author's appearances are beneficial to the bookstores because

their sales will likely increase
McPeak supports literacy initiatives.

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