Sports Marketing I Objective 4.0 (Part 1)

Rachel is selling program advertisements for a marching band competition that her high school is hosting.Which of the following sales prospects is most likely to purchase ad space in the program?

• National piano manufacturer
• Local music shop

Camille is developing a rate card for advertising space in her school's yearbook. Which of the following layouts is the most expensive for advertisers to purchase?

• 1/16 page two-color
• 1/2 page four-color

To sell advertising space in an event program, the first thing Kyle should do is

• develop a list of local businesses to contact.
• obtain printing supplies for the program.

A primary reason that sport/event marketers sell advertising space in their programs is to

• increase fan loyalty.
• generate revenue.

To increase revenue, professional baseball and football teams often sell advertising that appears

• on the back of tickets.
• in local magazines

When selling advertising space in sport/event programs, it is important for marketers to give their customers the

• advertisement specifications
• research fees.

Author Randall McPeak's new thriller, Race to the End of Time, was recently released. McPeak's publisherarranged for him to do book signings and readings at several bookstores across the country. The author's appearances are beneficial to the bookstores because

• their sales will likely increase
• McPeak supports literacy initiatives.

After event organizers released information to the press that a well-known country singer will perform at anupcoming fundraiser, ticket sales for the event increased dramatically. This situation exemplifies how a celebrity appearance can

• improve an event's television ratings.
• stimulate interest in an event.

A charity organization is holding a fundraising event in New York. The event will include a dinner preparedby the chef of a five-star restaurant and an upscale style show. To generate interest, the event organizersplan to have a celebrity serve as master of ceremonies for the event. Who would be the most appropriate person to fulfill this role?

• Bella Marie, a well-known international fashion model
• Sophia Sanchez, a Venezuelan talk-show host

Which of the following is an example of a business using a celebrity's appearance to attract customers to an event:

• An actor stars in the lead role of a film that is based on a best-selling novel.
• A rock star signs copies of his/her latest CD at a store's grand opening