SEM Unit 2

Marketing is developing, promoting, and distributing products that satisfy   customer needs and wants.

• True 
• False 

The term marketing encompasses many business activities, such as selling, promotion and publicity.

• True 
• False 

Cross Promotion is the convergence of two entertainment properties working together to market products or services.

• True 
• False 

Creating a budget for a company’s marketing plan or analyzing the cost effectiveness of particular promotions is considered functions of financing.  

• True 
• False 

Sports and entertainment products are non-perishable products.

• True 
• False 

The event triangle refers to the relationship between a company and an athlete or celebrity.

• True 
• False 

The process of working with government officials to provide public support for an event could be considered part of event marketing.

• True 
• False 

Discretionary income is money left to spend after necessary expenses are paid.  

• True 
• False 

Copyrights and trademarks would be considered tangible product attributes.

• True 
• False 

Customer loyalty is a customer decision to become a repeat consumer of a   particular product or brand.   

• True 
• False