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Marketing S1 Final

Authored by Justin Perfili

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9th Grade - University

Used 4+ times

Marketing S1 Final
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60 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Advertising is ___________________.

Paid, personal presentation of ideas, goods,or services
A marketing technique used when there is no other alternative to reach customers
A combination of print and digital images to create awareness 
Paid, nonpersonal presentation of ideas, goods,or services

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What is free placement in the media of newsworthy items about a company or product?

Public relations
Public image
Publicity 
Public persona 

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Communication intended to persuade, inform, or remind a target market about businesses or products

Advertising 
Promotion
Marketing
Discounts 

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Influencing potential customers to buy before product is actually made is known as?

An on-going plan 
Promotional mix 
Pre-selling
Promotional plan 

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

True/False: All promotional techniques are centered around a specific group of customers.

True
False 

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The goal of ____________________ is to make a sale?

Sales promotion
Publicity 
Product Displays
Personal Selling

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Coupons, product samples, and displays are examples of _______________?

Sales promotion
Direct marketing
Personal selling
Digital advertising 

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