Marketing Unit 1 Final Exam Revie

What does the selling function involve that makes it so important?

• Setting high prices
• Displaying products
• Contacting customers
• Obtaining feedback from vendors

Which marketing function provides information to consumers that will assist them in making a decision to purchase a good or service?

• Pricing
• Promotion
• Production
• Distribution

Paul’s plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product?

• Channel management
• Product or service management
• Selling
• Promotion

Company XYZ has predicted it will sell 3,000 new microwaves during the “Back to School” sale. Which marketing function is this business using?

• Market planning
• Risk management
• Promotion
• Channel management

By increasing awareness of the need for environmental controls, what has marketing done?

• Made buying more convenient
• Regulated the standard of living
• Improved the quality of life
• Added usefulness to products

According to the marketing concept, which option shows company commitment?

• Leaving marketing to the marketing department
• Teaching marketing to college marketing students
• Setting aside funds to research what customers want
• Pricing a product to maximize profitability per item

What does applying the customer-orientation element of the marketing concept enable the business to do?

• Offer products that consumers want to buy
• Persuade customers to buy its products
• Provide more products than consumers need
• Coordinate its marketing activities

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?

• Channel management
• Product or service management
• Selling
• Promotion

Which marketing career field involves determining why customers do what they do?

• Advertising
• Distribution or warehousing
• Sales
• Marketing research

Which marketing function helps businesspeople forecast how much will be sold in a given period?

• Market planning
• Risk management
• Promotion
• Channel management