MARKETING Exam - MA

MARKETING Exam - MA

University

15 Qs

quiz-placeholder

Similar activities

Gandhi Jayanti

Gandhi Jayanti

3rd Grade - Professional Development

20 Qs

SALUBONG: QUIZZIZ

SALUBONG: QUIZZIZ

University

15 Qs

Prelims

Prelims

University

15 Qs

Spongebob Quiz

Spongebob Quiz

KG - Professional Development

10 Qs

POA 2022

POA 2022

University

10 Qs

Halloween Quiz!

Halloween Quiz!

6th Grade - University

20 Qs

The Jonaxx Quiz: How Well Do You Know Your Favorite Author?

The Jonaxx Quiz: How Well Do You Know Your Favorite Author?

University

15 Qs

Captain Underpants

Captain Underpants

KG - Professional Development

10 Qs

MARKETING Exam - MA

MARKETING Exam - MA

Assessment

Quiz

Fun

University

Hard

Used 20+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

MARKETING is mainly about
selling products
selling brands
satisfying human needs 
promoting products

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The GOAL of marketing is
to earn profit as much as possible
to attract new customers and to keep
current customers
to create new needs
to create brands

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the CONSUMER-ORIENTED marketing mean?
the company views and organizes its
marketing activities from the consumer's point of view 
marketing is oriented only to existing customers
marketing is oriented only to new customers
products are directly sold to customers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing has usually some IMPACT on individual consumer welfare 
yes
no

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

STRATEGIC PLANNING sets the stage for the...
strategy
internal communication
agenda
marketing plan

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

MARKETING PLANNING involves deciding marketing strategies that will help the company attain its ...
annual plan
customer satisfaction
overall strategic objectives 
risk management plan

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Boston Consulting Group (BCG) MATRIX is about
classification of marketing tools
classification of marketing channels
classification of services
classification of products

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

By signing up, you agree to our Terms of Service & Privacy Policy

Already have an account?