MARKETING Exam - MA

MARKETING is mainly about

• selling products
• selling brands
• satisfying human needs 
• promoting products

The GOAL of marketing is

• to earn profit as much as possible
• to attract new customers and to keep
  current customers
• to create new needs
• to create brands

What does the CONSUMER-ORIENTED marketing mean?

• the company views and organizes its
  marketing activities from the consumer's point of view 
• marketing is oriented only to existing customers
• marketing is oriented only to new customers
• products are directly sold to customers

Marketing has usually some IMPACT on individual consumer welfare 

• yes
• no

STRATEGIC PLANNING sets the stage for the...

• strategy
• internal communication
• agenda
• marketing plan

MARKETING PLANNING involves deciding marketing strategies that will help the company attain its ...

• annual plan
• customer satisfaction
• overall strategic objectives 
• risk management plan

Boston Consulting Group (BCG) MATRIX is about

• classification of marketing tools
• classification of marketing channels
• classification of services
• classification of products

Marketing focuses at consumer needs and 

• wishes
• the company's ability to satisfy them
• the ways they themselves can satisfy them
• satisfaction

Marketing HELPS the COMPANY to

• sell more
• sell with higher price
• develop, grow and improve the quality of services
• to accomplish the overall
  strategic objectives 

MARKETING MIX CONSISTS OF 4Ps - 

• product, people, place and promotion 
• product, price, place and promotion 
• product, price, place and premium 
• product, price, place and people