Promotion and Selling for Entrepreneurs

This is any form of communication the entrepreneur uses to inform, persuade, or remind consumers about its products or services.

• Advertising
• Promotion
• Personal Selling
• Communication

Shark Tank is a reality TV program that allows entrepreneurs to pitch their business ideas to a panel of potential investors. However, for the entrepreneur, Shark Tank is really a:

• promotional tool
• investment strategy
• product development tactic
• focus group experience

The entrepreneur needs a promotional plan and the first step in developing a promotion plan is to:

• decide how much to spend
• set specific measurable goals
• choose the retail price
• establish the brand image

This is any form of paid, non-personal communication that uses mass media to deliver the entrepreneur’s message to an audience.

• Broadcasting
• Targeting
• Advertising
• Directing

This media includes television and radio, meaning that a signal is transmitted:

• Outdoor
• Direct Mail
• Broadcast 
• Print

This media includes magazines and newspapers:

• Outdoor
• Direct Mail
• Broadcast 
• Print

This advertising media includes outside signs, billboards, messages on buildings, signs on buses or taxies, or benches.

• Outdoor
• Direct Mail
• Broadcast 
• Print

These useful and inexpensive items with the business’s name imprinted on them, such as bottle openers, calendars, magnets, pens and pencils, memo pads, and key chains are known as:

• Specialty Media
• Sales Promotion
• Guerilla Marketing
• Product Sample

Which of the following is the fastest-growing type of advertising? It can be targeted and allows for instant feedback.

• Broadcast Advertising
• Outdoor Advertising
• Print Advertising
• Online Advertising

These individuals communicate with their social media followers on behalf of a brand or product. The post (blog, photo, and video) will contain a marketing message targeted and designed for this persons specific followers.

• public relations specialist
• social media influencer 
• industrial marketing guru
• advertising agency executive