Unit 13 Digital Marketing Lifecycle

Unit 13 Digital Marketing Lifecycle

12th Grade

20 Qs

quiz-placeholder

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Unit 13 Digital Marketing Lifecycle

Unit 13 Digital Marketing Lifecycle

Assessment

Quiz

Computers

12th Grade

Medium

Created by

Mike Smith

Used 5+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies generally have unrealistic expectations of digital marketing campaigns.

TRUE

FALSE

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During an Integrated Digital Marketing campaign, the campaign will experience ___ stages in the life cycle.
2
4
5
6

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first stage is
Setup
Start Up
Beginning
Jump Off

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How long does the setup phase usually last?
3 Months
6 months
12 months
18 months

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which tool is NOT used during the setup phase?
Videos
Websites
Emails
Mobile marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is phase 2? 
Traction
Positioning
Setup
Viral Growth

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How long does the Traction phase last?
Up to 6 months
Up to 3 months
Up to 12 months
Up to 8 months

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