Marketing - Chptr 1-Economic Utilities Game #6

__________  utility involves changing raw materials into usable goods or putting parts together to make them more useful.

• Place
• Time
• Form
• Possession

The manufacturing of products involves taking things of little value by themselves and putting them together to create more value.

• great
• rare
• little
• delicate

Form utility involves ___________  products that consumers need and want.

• making
• buying
• selling
• arranging

Special features or ingredients in a product add value and increase Its ________  utility.

• time
• place
• possession
• form

Place utility involves having a product  __________ customers can buy it.

• when
• where

Businesses study consumer shopping habits to determine the most convenient and efficient ________________  to sell products. 

• times
• locations
• prices
• discounts

Some businesses use a direct approach by selling products through catalogs or the ____________.

• stores
• internet

The exchange of a product for money is _____________ utility.

• form
• possession
• information
• place

Retailers may accept alternatives to cash, such as personal checks or debit cards, in exchange for their merchandise.

• True
• False

Retailers may even offer installment or ____________ plans (delayed possession in return for gradual payment).

• discounted
• layaway