Marketing, Product, Price, Place, Promotion

Marketing, Product, Price, Place, Promotion

9th - 12th Grade

20 Qs

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Marketing, Product, Price, Place, Promotion

Marketing, Product, Price, Place, Promotion

Assessment

Quiz

Other

9th - 12th Grade

Medium

Created by

Mr. BOLSTON

Used 16+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The four P's of marketing include product, price, place 

progress 
production
promotion 
prime location 

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of dividing the market into smaller groups is 

market planning 
market segmentation
promotion 
marketing 

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A detailed description of the typical consumer in a market segment is a(an)...

customer profile 
psychological profile 
marketing plan 
target plan 

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A purchase made with no planning or research is a(n) _______ buying decision 

routine 
extensive 
expensive 
impulsive 

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The plan that helps a business meet its overall goals and objectives 

price plan 
product plan 
marketing plan
place plan 

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following would be a factor included in demographic segmentation 

Age 
Ethnicity 
Education Level 
All of the above 

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Having a marketing  ad reach a  larger number of people including customers who are not interested in your product is a drawback of which of the following?

target marketing 
mass marketing 
market segmentation 
super bowl commercials 

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