Introduction to Feasability Analysis

____is the process of determining whether a business idea is viable.  It is the primary evaluation of the business.

• Feasibility Analysis
• Business Plan
• Howard Plan
• None of the Above

The proper time to conduct a feasibility analysis.

• Early in thinking
• Late in thinking
• Who cares!
• Hey, it might snow!

The assessment of the overall appeal of the product or service being proposed.

• Product/Service
• Industry/Target Audience
• Organizational
• Finance

The assessment of the overall appeal of the industry and the target market for the proposed business.

• Industry/Target Audience
• Finance
• Product/Service
• None of the Above

Conducted to determine whether a proposed business has sufficient management expertise, organizational competence, and resources to successfully launch a business.

• Organizational
• Finance
• Target Audience
• None of the Above

The final component of a feasibility analysis.  Focuses on the money and how it will operate.

• Finance
• Target Audience
• Industry focus
• None of the Above