Promotion: Communication and Personal Selling

Promotion: Communication and Personal Selling

9th - 12th Grade

46 Qs

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Promotion: Communication and Personal Selling

Promotion: Communication and Personal Selling

Assessment

Quiz

Specialty

9th - 12th Grade

Practice Problem

Medium

Created by

Chris Dorman

Used 525+ times

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46 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This is any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services.

Advertising
Promotion
Personal Selling
Public Relations

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Promotion is a __________________ process, which consists of a sender who encodes a message and directs it to a receiver who decodes it and provides some form of feedback.

communication

advertising

personal selling

public relations

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The ___________________ begins the communication process by creating the message.

sender

receiver

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The __________________ is the subject, emotion, or idea that is being communicated.

message

encoding

decoding

feedback

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When the sender converts an idea into a message that the receiver can understand:

message
encoding
decoding
feedback

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This requires the receiver to interpret the transmitted information in order to understand the message.

message

encoding

decoding

feedback

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This is the method selected to convey the message.

message channel

industrial channel

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