Marketing Mix Short

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

What is not linked to place?

• Where the shop is
• Where the materials are
• What the product is

What is a disadvantage of Television advertising?

• It reaches a wide audience
• You can differentiate different target markets
• It is expensive

Demand-based pricing is determined 

• by using the wholesale cost of an item as the basis for the priced charged
• by what competitors are charging for the same good
• by how much the consumer is willing to pay for a product or service

Personal contact with the customers is a form of 

• telemarketing
• personal selling

Air freight is most likely to be used for importing which of the following products?

• steel pipes
• cars
• wood pulp
• fresh flowers

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

• promotional mix
• telemarketing
• personal selling
• sales promotion

All of the following are low cost advertising methods EXCEPT

• word of mouth
• business cards
• flyers
• tv commercials

How the consumer gets the product

• Place
• Price
• Promotion  
• Sales strategy

What are certificates that entitle customers to cash discounts on goods or services?

• take-aways
• traffic builders
• premiums
• coupon