Marketing Chapter 4 Practice

Marketing is responsible for identifying and planning for opportunities.

• True
• False

Today, marketing has become so complex that it is not well understood by business people who do not have marketing backgrounds; consequently, marketers usually work by themselves and have little contact with others in the business.

• True
• False

The marketing concept keeps the main focus on customers’ needs during the planning, production, distribution, and promotion of a product or service.

• True
• False

Effective companies focus almost exclusively on the quality of the products or services they offer.

• True
• False

Businesses that use the marketing concept first develop a product or service and then decide how it will be marketed.

• True
• False

Businesses that do not use the marketing concept assume that most people are potential customers for their products and can be persuaded to buy with adequate marketing.

• True
• False

Bringing a new product to the marketplace is expensive.

• True
• False

Much of the planning efforts of a company are used to determine what to sell and how it will be presented to the customer.

• True
• False

Most products and services are exchanged directly between the producer and the customer.

• True
• False

Of all marketing tools used today, promotion creates the most economic utility.

• True
• False