What's the Source? (Obtaining Marketing-Research Data)

Information and facts

• Hypothesis

• Data

• Focus Groups

• External Factors

Secondary information that already exists outside an organization

• External Data

• Focus group

• Internal data

• Hypothesis

A group formed for the purpose of discussing a specific topic

• Marketing research

• Hypothesis

• External data

• Focus group

A proposed explanation for something

• Focus group

• Internal data

• Hypothesis

• Marketing research

Secondary information that already exists in an organization's "in-house" system

• Hypothesis

• Primary data

• Internal data

• External data

The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern

• Quantitative data

• Qualitative data

• Marketing research

• Primary data

Facts collected specifically for the problem or project at hand

• Primary data

• Qualitative data

• Marketing research

• Quantitative data

Subjective information; based on thoughts, feelings, opinions, experiences

• Primary data

• Qualitative data

• Questionnaire

• Quantitative data

Objective information; specific and measurable

• Questionnaire

• Quantitative data

• Primary data

• Qualitative data

A subset of the population

• Questionnaire

• Sample

• Secondary data

• Survey