Environment and Market

This is generated by examining the goods and services sold in the community.

• Business Creation

• Business Pricing

• Business Concept

• Business Idea

A process of making a new product to be sold to the customers.

• Product Analysis

• Product Conceptualization

• Product Development

• Product Implementation

These are luxuries, advantages and desires that every individual considers beyond necessity.

• Wants

• Desires

• Requirements

• Needs

This is the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.

• Unique Selling Plan

• Unique Selling Proposition

• Unique Pricing Policy

• Finding Value-added

In this stage, the needs of the target market are identified, reviewed and evaluated

• Concept Development

• Economic Analysis

• Project Development

• Refine Specification

This is the introduction of new ideas to make the product and services more attractive and saleable to the target customers.

• New Idea

• Creativity

• Product Development

• Innovation

A managerial tool used to assess the environment and to gather important information that can be used for strategic planning.

• Environmental Scanning

• SWOT Analysis

• Survey Analysis

• WOTS Analysis

A marketing practice of creating name, symbol or design that identifies and differentiate a product from the other products.

• Product Naming

• Unique Selling Proposition

• Branding

• Tagline

This is a meaningful and unforgettable statement that captures the essence of the brand.

• Product Naming

• Unique Selling Proposition

• Branding

• Tagline

These are the things that people cannot live without in a society.

• Wants

• Desires

• Requirements

• Needs