AIDA way

What does the first 'A' in AIDA stand for?

• Attention
• Action
• Interest
• Attentiveness

What does the 'I' in AIDA stand for?

• International

• Interest

• Idiot

• Ingenuity

What is meant by the final 'A' in AIDA?

• Attention
• Action
• Activate
• Awesome

What information is used in the 'Interest' component of AIDA?

• Statistics and facts about the product.

• Large font, color and images.

• Encouraging the target market to go out and buy the product.

What information is used when working the 'Desire' component of AIDA?

• Statistics and facts about the product.

• Large font, color and images.

• Stimulating information focusing on a culture, status, connection

What information are we looking for when ask for 'Action'?

• Statistics and facts about the product.
• Large font, colour and images.
• Focusing on a culture, social, status group.
• Encouraging the target market to go out and buy the product.

Look at this image. 
Identify information involving 'Attention'.

• The best sunrise ever...
• Ocean star
• 12 guests
• Tailor made Polar Expeditions

Look at this image.

Identify the company.

• The best sunrise ever.

• Ocean star

• 12 guests

Look at this image.

Identify the "Attention"

• Individual & group packages

• Specialized Diet Plans

• Change the way you live

• Flexible Locations

A call to ACTION can be:

• A phone Number

• a website link

• satisfaction guaranteed

• a free gift or discount

• All of the Above