EVO504-CBT-P2

Awareness benefits involve the following forms of media exposure EXCEPT:

• Publicity

• Advertising

• Literature distribution

• Free registrations

Sponsored tours are an example of:

• Unique benefits that set sponsors apart

• Gold sponsorship levels

• Sponsorship packages

• Demographics

Attaching a sponsor’s name to a speaker session:

• Is unethical

• A way to underwrite speaker fees and travel

• An intangible benefit

• Indirect marketing

One-off promotional activities are a good idea if:

• They push the sponsor’s product

• They benefit the attendees

• They benefit the attendees, and push the sponsor’s product

• They are never a good idea

Receiving tickets to a popular concert taking place during an event is an example of:

• Questionable sales tactics

• An entertainment benefit

• An awards benefit

• Customary hospitality

__________ is the amount of revenue left over after sponsorship costs are paid.

• Profit margin

• Return on investment

• Tangible benefits

• Bonus revenue

Benefits are organized by:

• Impact and results

• Impact and depth

• Impact and cost

• Packages and a la carte

Logos on programs and signage and certain number of free registrations are considered:

• Baseline benefits

• A la carte benefits

• High profit-margin benefits

• Unusual benefits

The sponsorship prospectus includes all of the follow EXCEPT:

• Sponsorship levels and prices

• Customized proposal

• Business case

• Audience data

All the following are common problems with the prospectus, EXCEPT:

• Includes irrelevant or confusing information

• Makes the business case from the sponsor’s point of view

• Doesn’t include enough information to be considered