AB1401 Case Study: Facebook
Quiz
•
Computers
•
University
•
Hard
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12 questions
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1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What type of management strategy did Facebook implement for it to grow?
White space management
Blank space management
Wide space management
White board management
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What are the current challenges (based on the presentation) faced by Facebook?
Restrictive legislation, intrusion of privacy, irrelevance
Hacking, misuse of data, media regulation
Intrusion of privacy, media regulation, lack of public trust
Echo chambering, intrusion of privacy, other competition
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What are Facebook’s overarching strategies for its rise to prominence?
Making friends from overseas, online chatting, casual gaming
Social-casual gaming, international expansion, social networking
News feeds, advertising revenue, intuitive and aesthetic design
Hyper-targeted advertising, international expansion, casual gaming
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What is the percentage of Facebook profiles that are fake?
34%
47%
60%
55%
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
How many status updates are there on Facebook each day?
55 million
38 million
68 million
45 million
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which are the top 3 industries with the highest average click-through rates?
Telecommunications, Politics, Food and Beverage
Telecommunications,Travel, General Retail
Telecommunications, Sports, Non-profit
Telecommunications, Publishing, General Retail
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What information can be used as targeting criteria for advertisers when advertising on Facebook?
Connections
Life events
Favorite color
All of the above
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