AB1401 Case Study: Facebook

What type of management strategy did Facebook implement for it to grow?

• White space management

• Blank space management

• Wide space management

• White board management

What are the current challenges (based on the presentation) faced by Facebook?

• Restrictive legislation, intrusion of privacy, irrelevance

• Hacking, misuse of data, media regulation

• Intrusion of privacy, media regulation, lack of public trust

• Echo chambering, intrusion of privacy, other competition

What are Facebook’s overarching strategies for its rise to prominence?

• Making friends from overseas, online chatting, casual gaming

• Social-casual gaming, international expansion, social networking

• News feeds, advertising revenue, intuitive and aesthetic design

• Hyper-targeted advertising, international expansion, casual gaming

What is the percentage of Facebook profiles that are fake?

• 34%

• 47%

• 60%

• 55%

How many status updates are there on Facebook each day?

• 55 million

• 38 million

• 68 million

• 45 million

Which are the top 3 industries with the highest average click-through rates?

• Telecommunications, Politics, Food and Beverage

• Telecommunications,Travel, General Retail

• Telecommunications, Sports, Non-profit

• Telecommunications, Publishing, General Retail

What information can be used as targeting criteria for advertisers when advertising on Facebook?

• Connections

• Life events

• Favorite color

• All of the above

What percentage of Facebook’s revenue can be attributed to advertising?

• 95.2372%

• 98.5351%

• 99.3231%

• 93.6273%

Which is NOT a key feature of Web 2.0?

• Rich Internet Application

• Hypertext Transfer Protocol

• Social Web

• Web-oriented Architecture

Which of the following statement(s) about Facebook’s business model is/are correct?

I. Facebook derives most of its revenue via the provision of web services to consumers.

II. Facebook facilitates the exchange of information between consumers and businesses.

III. Facebook sells consumers’ personal information directly for profit.

IV. Facebook is a non-profit charity organisation.

• I, II, III, IV

• II, III

• I, II

• II, III