Social Media Marketing for SBO

This is any online platform that allows people to share ideas, content, thoughts, and develop relationships.

• Marketing

• Social Media

• Advertising

• Publicity

Social media marketing is IMPORTANT for entrepreneurs because:

• There are billions of active social media users in the world.

• The use of social media continues to increase dramatically each year.

• The use of mobile devices for social media is also increasing dramatically.

• All of the above are reasons why entrepreneurs should use social media.

In terms of users and monthly visitors, which of the following is the number one social media?

• Facebook

• Instagram

• YouTube

• Twitter

Which of the following is the number one social media for teenagers?

• Twitter

• Instagram

• YouTube

• Snapchat

Unlike traditional advertising media, customers and others can use social media to:

• communicate directly with businesses and organizations

• avoid receiving any kind of promotional message.

• receive discounts on products they intend to purchase

• learn more about the products they intend to purchase.

Which of the following is a FALSE statement about social media marketing?

• Social media marketing allows people to share their creations, express their thoughts, and voice their opinions online.

• Social media marketing allows businesses to easily measure the success of their promotional strategies.

• Social media marketing allows the entrepreneur to reach a specific and well-defined target market

• Customers and potential customers can communicate directly with each other but they cannot communicate directly with the business or organization

Which of the following is NOT using social media marketing?

• Businesses both large and small

• Non-profit organizations

• Government agencies

• All of these use social media marketing

This is a regularly updated website or web page, typically one run by an individual or a small group that is written in an informal or conversational style.

• blog

• journal

• diary

• chronicle

The social media content should be:

• broad in nature and less relevant to small segments of the mass market

• over 90% promotional in nature to gain the interest of customers.

• less than 20% focused on the interests of the target market.

• focused on customers, their interests, and their concerns

When writing and creating online content, the entrepreneur should:

• Proofread the content before posting

• Hyperlink to sources.

• Avoid controversial subjects!

• The entrepreneur should do all of these