SEM 2 Unit 2

An important part of negotiating a sports or event sponsorship contract involves the sponsor agreeing on which component?

• Date and time of the sports event

• Fee and payment schedule

• Size and interest of the audience

• Cost of planning and production

When preparing a sponsorship agreement, it is important for the sport or event to include detailed information concerning what about the sponsor?

• Marketing rights

• Selling policies

• Financing sources

• Hiring practices

A sponsorship agreement between a sports team and a local business should include which components?

• Benefits for both parties

• Tangible rewards

• Guaranteed results

• Third-party responses

An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?

• Benefits the community

• Generates national media coverage

• Includes celebrity appearances

• Appeals to a large target market

Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company; Caitlin called the company’s president and asked if there were any questions or concerns about the proposal. What selling activity did Caitlin perform?

• She communicated sponsorship benefits.

• She upsold the level of sponsorship.

• She followed up with the potential client

• She negotiated terms with a vendor

Immediately following a meeting with a potential event sponsor, an event organizer should perform which task?

• Adjust the pricing options in order to obtain the sale

• E-mail a copy of the proposal to the decision-maker

• Ask the meeting participants for sponsorship referrals

• Send a thank-you card to each of the meeting participants

To obtain operating funds, a not-for-profit sports camp for underprivileged children might seek which option?

• Grant or foundation monies

• Celebrity endorsements

• Capital-improvement loans

• Tax refunds from the community

Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to perform which action?

• Reinforce important deadlines

• Conduct follow-up activities

• Evaluate sponsorship activities

• Discuss sponsorship benefits

What do amateur sports organizations often solicit in order to be able to operate?

• Grant money

• Media coverage

• Free publicity

• Playing time

Which is the most efficient and inexpensive way for a local youth-soccer-camp director to locate organizations that offer grant money?

• Mall color brochures to all local businesses

• Make cold calls to national corporations

• Conduct online research

• Develop a sales letter