Marketing Selling

What is the name of this class?

• Accounting

• Entrepreneurship

• Internship

• Marketing

What unit did we just complete?

• Marketing Basics

• Promotion

• Selling

Verbal or nonverbal signs that a customer is ready to purchase are called ____.

• buying signals

• sales indications

• ergonomics

• sales signs

Moment when a customer agrees to buy a product.

• preapproach

• close

• approach

• sales process

B2C approach in which the conversation starts with a comment about the product.

• merchandise approach

• feature-benefit selling

• combination approach

• substitute selling

Sales technique of showing products that are different from the originally requested product.

• sales process

• merchandise approach

• substitute selling

• feature-benefit selling

Series of steps that a salesperson goes through to help the customer make a satisfying buying decision.

• sales process

• excuses

• lead

• overselling

____ selling is direct contact with a prospective customer with the objective of selling a good or service.

• Individual

• Personal

• Product

• Customer

The purpose and goal of selling is to help customers make ________ buying decisions.

• unhappy
• happy
• satisfying
• big

Feature - Benefit Selling is:

• matching the features of each product to a customer's needs and wants.
• helping a customer pick out a product at work.
• not real
• is a closing technique