Propaganda/Persuasion

Media that uses carefully-crafted messages to manipulate people’s actions and beliefs.

• Redress

• endorse

• Propaganda

• Sponge Bob

One-sided, messages

• endorse

• A period at the end

• support

• bias

Officially support

• take over

• anti

• endorse

• hold up

To go along with the rest of the crowd.

• Bandwagon

• Testimonial

• Glittering Generality

• Plain Folk

Usually involve celebrities or other respected people endorsing, or officially supporting, a product or idea

• Name-calling

• Plain folk

• Bandwagon

• Testionial

Using negative words and bad names to create fear and dislike for people, ideas, or institutions.

• Bandwagon

• Testimonial

• Name-calling

• Glittering Generality

Uses simple, clever slogans that appeal to peoples’ emotions.

• Glittering Generality

• Testimonial

• Bandwagon

• Card Stacking

Uses facts and figures to show one side as positive and the other side as negative.

• Bandwagon

• Card Stacking

• Testimonial

• Glittering Generality

Designed to send the message that a product or person is “just like you.”

• Transfer

• Bandwagon

• Plain folk

• Card stacking

Uses your feelings about one thing to get you to feel the same way about something else

• Transfer

• Card stacking

• Glittering Generality

• Plain Folk