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Business English Intermediate - Brands

English, Specialty

University - Professional Development

Used 58+ times

Business English Intermediate -  Brands
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8 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"I've been a fan of Apple since the first Mac" is an example of...

brand loyalty

brand name

market leader

none of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"It evokes coolness and youth" is an example of...

brand image

product placement

market research

none of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Disney's dominant position in movies, games, theme parks, retail, etc. makes it a clear example of...

brand stretching

brand awareness

product endorsement

none of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Product _________ is the introduction of a new product into the market.

launch

range

lifecycle

none of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

is an example of...

brand name

product endorsement

market leader

none of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

is an example of

product endorsement

product placement

market research

none of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

This pie chart shows that with a ______ of 27%, HP is the ______

market share - market leader

market challenger - market leader

market segment - market challenger

none of the above

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