Hospitality and Tourism Unit 3, Part 2 Test Review

A client wants to book a cruise. What is the most appropriate action for the travel agent to take?

• Recommend the cruise package that pays the best commission

• Give the client several brochures to take home and review

• Have the client complete an extensive questionnaire

• Determine the client’s needs and preferences

Which type of market segmentation is a tour company using when it focuses on developing Alaskan tours and cruises?

• Organic

• Geographic

• Demographic

• Psychographic

How is an amusement park positioning a new roller coaster ride when it focuses on the ride’s physical characteristics?

• Attributes

• Quality

• Status

• Value

What do travel agents need to do to help clients make decisions about which travel products to buy?

• Focus on the price of a product

• Describe the safety factors of a product

• Create a positive image of a product

• Explain the tangible features of a product

Which question should a travel agent ask to determine the needs of customers in order to book them on the appropriate cruise?

• "Why do you want to take a cruise?"

• "Where are you interested in going on your cruise?"

• "Do you like to spend a lot of money on vacation?"

• "Why do you want to go on a cruise during this time of

  year?"

Which type of marketing involves booking a tour on a website?

• Niche

• Affinity

• Interactive

• Multilevel

What is an important aspect of selling hospitality and tourism services?

• Obtaining testimonials

• Explaining product benefits

• Encouraging word-of-mouth promotion

• Focusing on competitors’ weaknesses

What is the primary goal of promotion in the hospitality and

tourism industry?

• To develop distribution strategies

• To monitor similar businesses

• To identify product segments

• To create product demand

Which type of service might a travel agent recommend to clients who want to tour Arizona, New Mexico, and California on their own at a leisurely pace?

• Car rental

• Motor coach

• Regional airline

• High-speed train

A hotel reservationist says, “Mrs. Thompson, there are only two oceanfront suites left at the Ocean Sands Hotel, so you may want to book your trip as soon as possible.” Which type of sales close is the hotel reservationist using?

• Direct

• Bonus

• Standing room only

• Assumptive