Marketing Review

Logos, trademarks and images are examples of which of the following?

• Branding
• Positioning
• Packaging
• Market penetration

Harley Davidson Motor Cycles stresses the quality of their machines and the image Harley’s create in the minds of their target market. This demonstrates a marketing focus on

• Product
• Place
• Price
• Promotion

Packaging is an example of which of the following marketing strategies?

• Price
• Product
• Place
• Promotion

Which of the following statements most completely defines the term 'marketing'?

• Marketing is the distribution of goods and services from the wholesaler to the retailer so that they are available when the customer wants them.
• Marketing is a total system of interacting activities designed to plan, price, promote and distribute goods and services to present and potential customers.
• Marketing includes all those activities involved in the production and promotion of goods and services to the end customer.
• Marketing is any set of activities undertaken to produce and promote a range of goods and services to satisfy customers' needs.

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed

Tangible products that we use to satisfy our wants and needs

• Goods
• Services
• Marketing
• Tangible

That which can be touched

• Goods
• Services
• Marketing
• Tangible

Intangible items that have monetary value and satisfy needs and wants

• Goods
• Services
• Marketing
• Tangible

Not able to be touched

• Goods
• Advertising
• Marketing
• Intangible

Any place buyers and sellers exchange goods, services, and some form of money.

• Goods
• Advertising
• Marketing
• Marketplace