Chapter 18 - Visual Merchandising and Display

Visual merchandising coordinates all of the  ________________ elements in a place of business to project an image to customers.

• conceptual
• abstract
• physical
• necessary

The combination of entrances, window awnings, and other exterior building characteristics

• focal point
• fixture
• storefront
• display

Visual merchandising attracts customers, creates a desired _____________ image, and promotes interests in products and services.

• business
• personal
• cooperative
• fundamental

Open displays allow customers to see but not handle merchandise.

• true

• false

Display refers to the visual and  ____________ aspects of presenting a product or service to a target group of customers to encourage a purchase.

• abstract
• conceptual
• artistic
• practical

Successful businesses create distinct, clear and ____________ images for their customers.

• consistent
• variable
• inconsistent
• practical

Point-of-purchase displays are designed to promote impulse purchases.

• True

• False

Display colors should blend in with the surrounding colors to make the display stand out.

• True

• False

A good __________ will attract positive attention and loyal customers.

• sale
• location
• sign
• image

The ________ of visual merchandisers is to attract customers to a store or business and keep them coming back.

• concept
• goal
• principle
• flaw